Sell while you build.
You know the buyer better than anyone, but you do not have the hours. The Director tells you what needs attention today, drafts the messages and tags the replies by buying signal. On a new workspace, every message waits for your yes.
The three things that go wrong when the founder is the SDR
Sales loses to everything else
Prospecting is the one job with no deadline attached, so it is the one that slips. Six weeks later the pipeline is empty and the fix takes a quarter.
The follow-up never happens
Most replies come from the second and third message. Those are exactly the ones you forget when a customer call runs long.
One heavy week ruins your domain
Send two hundred cold emails from a new company address and your invoices start landing in spam. That takes months to undo, and it is your only address.
An hour to set up, twenty minutes a day to run
No step here needs a salesperson. It needs you, briefly, once a day.
- 1
Tell it what you sell, once
Write the offer, who is sending, and anything you never want said in your name. Drafts are written from that, and the writer refuses rather than inventing something when the offer is missing.
Settings → Business context - 2
Bring a list you already have
Upload a CSV and repeated rows inside it are caught and counted rather than quietly dropped. Or capture profiles from LinkedIn pages you are already looking at. Missing work emails can be filled in with enrichment credits.
Prospects - 3
Lay out the messages and the gaps
Start from a template or place the steps yourself: an email, a wait, another email, a LinkedIn message. The wait between touches is a step like any other.
Sequences - 4
Twenty minutes with your coffee
Drafts wait in a queue with a countdown and a flag on anything risky. Approve, fix a line, or throw it out. Whatever you ignore expires unsent.
Campaigns → Message review - 5
Answer the people who answered
Replies land in one place, each tagged interested, question, objection, not interested or neutral, so the real ones are not buried under polite refusals. Ask for a draft answer, edit it, send it from your Gmail.
Inbox
Slow on purpose, and the slowness is yours
A brand-new mailbox is the fragile part, and today the product does not protect it for you.
Day one
About an hour
- Connect your Google mailbox
- Write the offer and the sender
- Import the list you already have
- Build one sequence from a template
Days two to seven
You go slowly, because nothing goes slowly for you
- Automatic mailbox warmup is not available yet
- Nothing warms the mailbox on your behalf
- Fifty a day per sender is the cap that does bind
- Send small on purpose, or warm the address yourself
Once it is running
Twenty minutes a day
- Campaign email starts going out
- Approvals become the whole job
- Meetings book onto your own calendar
- You add the next list
Automatic mailbox warmup is not available yet, and campaign sending does not wait for it. What limits you is the per-sender daily quota: fifty by default, visible per mailbox, lower if the mailbox says so. Treat the first week as your own restraint.
What you get for twenty minutes a day
A pipeline that does not depend on your week
The sequence keeps its own schedule whether or not you had time to think about sales. Your twenty minutes decide what goes out, not whether anything does.
Your company address survives
Every sender carries a visible daily quota — fifty by default, lower if the mailbox says so — so you cannot accidentally send four hundred on a Tuesday. Automatic warmup for a new address is not available yet, so the first week is your judgement, not the product's.
Nothing goes out in your name unread
You are the founder; a clumsy line is your reputation, not a rep's. A new workspace holds every message for you, and anything you leave alone expires instead of sending. Auto-approval exists and is off until you switch it on — and a sequence carrying steps that would send unread names them before it starts.
It costs nothing to find out
The Free plan carries 250 contacts and 1,000 emails a month, with no card. That is a real first campaign, not a trial countdown.
Read this before you sign up.
A good fit if
- You send from a Google or Gmail mailbox
- You can spend twenty minutes a day approving messages
- A few hundred new contacts a month, not tens of thousands
- You would rather read every message than trust a filter
Not yet if
- You send from Outlook — it connects for reading, but sequences do not send through it
- You want open and click rates; replies are the only signal measured here
- You want calls placed from inside a sequence; direct calls exist, and no sequence has placed one yet
- You want LinkedIn running with the laptop shut without entering your LinkedIn password anywhere; the cloud relay needs it once to sign its own browser in
- You want it fully unattended; auto-approval can be switched on, but then you are buying a different product from the one this page describes
Free covers 250 contacts and 1,000 emails a month on one seat, which is enough to run a first campaign end to end. See pricing.
Start with one list and one sequence.
Connect a mailbox, import the contacts you already have, and see the first drafts waiting for you tomorrow morning. No card, and the workspace stays yours if you never upgrade.